The hottest RFID market is getting hotter, and lab

RFID market is getting hotter, and label shipments are rising

editor's note: the potential of RFID is infinite, which we firmly believe. China is a country that can lead the RFID technology and application and realize the ideal application, so it will also become a beacon in the world RFID market

although the RFID market potential is still in the process of slowly releasing, some enterprises that have entered first have achieved rapid growth. According to ouyangyu, Secretary General of China RFID industry alliance, at present, there are about 30 enterprises engaged in RFID packaging in China, and there are 10 enterprises on a large scale

Enterprise: RFID tag capacity expansion

Sun Bin, general manager of newleopard intelligent identification technology (Shanghai) Co., Ltd., has become very busy since last year. He said to him: I entered the RFID (intelligent identification) industry as early as 2003. These years have been very difficult, but since last year, equipment orders have increased significantly, obviously feeling that the Fred market is getting better. Equipment manufacturers located in the upper reaches of the industrial chain tend to be the first to perceive the warmth and coldness of the market, while IDC, an international authoritative analysis agency, estimated that the compound growth rate of China's RFID market in 2009 was about 65.6%

although the RFID market potential is still in the process of slowly releasing, some enterprises that have entered first have achieved rapid growth. According to ouyangyu, Secretary General of China RFID industry alliance, at present, there are about 30 enterprises engaged in RFID packaging in China, and there are 10 enterprises on a large scale. In less than three years, Yongdao radio frequency tag (Yangzhou) Co., Ltd., which was just established in August 2007, has grown into the largest RFID tag packaging enterprise in China and even the world with its unique OEM production mode

the growth of Yongdao wireless is completely explosive. Xuyongdao, the general manager of the company, said that in 2008, the company's first RFID packaging line using German neuscher equipment was put into trial production. Experts from the automotive industry, automotive parts, material supply, colleges and universities and other aspects made active discussions on the utilization of plastic materials concerned by the current automotive industry. A total of 10million inlay (inner layer) and labels were produced throughout the year, However, from 2009, I will introduce to you that since next year, the airworthiness training department, which organizes the installation and utilization of civil aircraft materials, has successively equipped new RFID packaging production lines. The number of production lines has reached 5, and the annual shipment has also increased significantly, reaching 61million pieces

not only that, Yongdao wireless continues to expand. On January 23, the Management Committee of Yangzhou Economic and Technological Development Zone held a signing ceremony for the strategic cooperation between Yongdao wireless and neubold. Xu Yongdao said that at the beginning of the 2010 new year, the company decided to invest in the sixth and seventh most advanced RFID tag production lines of Newcastle leopard. In 2010, it will achieve the production capacity target of 30million tags per month, and the shipment volume will reach 200million

different from the OEM mode of Yongdao wireless, the development strategy of Chengdu Pushi Information Automation Co., Ltd. is to provide RFID application solutions for enterprises. Zhangmingbo, general manager of Pushi company, said that the anti-counterfeiting project of Wuliangye electronic labels undertaken by the company is progressing smoothly. At present, the price of each label can reach yuan, which is completely acceptable for high-end wines with a price of several hundred yuan. He also said that the consumption of electronic labels of Wuliangye high-end liquor alone is 20 to 30 million a year

strategy: support and cooperation are essential

behind the rapid growth of downstream RFID enterprises, we see the progress and price decline of upstream RFID equipment. According to Sun Bin, it has been 15 years since new leopard developed the first generation of RFID automatic production equipment. During this period, new leopard continued to improve the assembly process, reduce production costs and improve cost performance. From 1995 to today, newleopard has achieved 10 times the performance improvement with less than 50% investment. He also said that in the next step, the company will mass produce the world's fastest and most flexible patch laminating machine

the in-depth cooperation between upstream and downstream manufacturers has further reduced the cost of RFID. Xu Yongdao said that RFID tags are the key link of IOT. The development of IOT also means that the demand for RFID will increase by hundreds of millions, but IOT needs low-cost tags to accelerate the promotion and application. He said that in order to achieve the goal of low-cost production, the company constantly purchases the world's most advanced equipment to expand production capacity and increase output, and can set different experimental parameters according to different standards; The attached power socket and power on detection device can timely detect the power supply status of samples in the test, and continuously improve management and develop new processes. He believes that the cost of RFID tags of the company is competitive across the country and even the world

a good policy environment is the basis for the rapid development of the industry. Xu Yongdao has repeatedly mentioned that the rapid development of the company benefits from the policies of Yangzhou Economic Development Zone to support high-tech industries. At the signing ceremony on the same day, Ji Yunfeng, director of Yangzhou Economic and Technological Development Zone, made it clear that Yangzhou Economic and Technological Development Zone currently attaches great importance to the cultivation and development of RFID industry. As a livable city in the world, Yangzhou is most suitable for the development of RFID industry. Yangzhou economic and Technological Development Zone will provide the most preferential policies and the most considerate services to all RFID enterprises settled in

application: the Chinese market is dominant

as the wireless version of bar code, RFID, a non-contact automatic identification technology, has the advantages of waterproof, antimagnetic, high temperature resistance, long service life, large reading distance, encrypting label data, larger storage capacity, and free change of storage information that bar code does not have. Ouyangyu, Secretary General of China RFID industry alliance, told China Electronic News: when it comes to the application of RFID, people generally believe that price is the biggest constraint. But now it seems that the price bottleneck of RFID is breaking through. Moreover, from the perspective of RFID application, the level of China and developed countries is synchronous or even leading

Mr. thomasbetz, a member of the Management Committee of neubold, a leading RFID equipment company in the world, is even more optimistic that the potential of RFID is infinite, which we firmly believe. China is a country that can lead the RFID technology and application and realize the ideal application, so it will also become a beacon in the world RFID market

typical cases of RFID Application in the Chinese market

Shanghai WorldExpo project

features:

Shanghai WorldExpo combines RFID technology with, and applies RFID technology in many venues, which is a very attractive highlight of Shanghai WorldExpo

effect:

tickets for the National Games and various large-scale and important activities are beginning to adopt RFID technology, and an electronic ticket market based on RFID technology is taking shape

Application in transportation industry

characteristics:

the RFID based container land transportation operation process transformation project in Tianjin port and the application project of Sino US container electronic labels in international routes in Shanghai port established by the Ministry of transportation have brought a positive impact on the port logistics industry and the application of domestic RFID in the transportation field

effect:

in 2009, the application of RFID technology in the transportation field has been further deepened and promoted. The transportation field is one of the typical markets for RFID applications, which has become the consensus of industry users and RFID enterprises

alcohol anti-counterfeiting application

features:

Wuliangye has launched the electronic label anti-counterfeiting project. The application of electronic label anti-counterfeiting in high-end alcohol products will receive widespread attention

effect:

following Wuliangye, wineries began to try this new anti-counterfeiting technology