The hottest RFID labeling implementation Trilogy

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RFID labeling: implementing the trilogy

to add RFID tags to the packaging of a product faces many potential challenges. The barcode can be directly printed on the package of the product, but the RFID tag cannot, because the RFID inlay has a large volume and other characteristics, which must be considered before integrating it with a product. This is not a simple job. Packaging design involves form, coordination, function and aesthetics. These elements form the basis for almost all product packaging to speed up the opening-up and development of the raw material industry. They must be comprehensive in order to attract consumers' attention, provide appropriate packaging features and convenience, have integrity, and meet environmental protection requirements. Therefore, adding an RFID tag is not a trivial matter, which requires careful planning

to successfully design a product or a product package with integrated RFID tags, there are the following five principles:

1. Understand the needs

2. Don't rely on external leaders

3. Multiple departments coordinate their work and have clear leadership

4. Take this as creating new products, rather than modifying existing products

5. Think from a strategic perspective

the implementation process will be described in three stages below

implement the first stage; Make it simple

the most basic need for packaging RFID tags can be summarized as: "mandatory compliance". Meeting mandatory requirements is an example of this stage. The requirement of mandatory RFID tags is only a small part of the company's distribution of goods. At this stage, this problem should not be a packaging design problem, but a logistics supply chain project. Don't waste money on business process reengineering of any product packaging

many companies call this stage "slap ship". There should be such a consensus: any expenditure beyond the basic requirements is a waste. Many university and commercial white papers have described in great detail the packaging requirements at this stage and put forward solutions. In addition, there are many emerging standards in this regard, such as EPC standards, ISO standards, DOD standards and ATA standards. If you decide to adopt any of these standards or schemes, be alert: third-party suppliers will try to increase additional demand to make profits

the second stage of implementation: appoint leaders

in the needs of the phase, there are two cases of adding RFID tags to products or product packages: mandatory and voluntary. But the impact on the distribution of goods is significant. First of all, we need to form a cross functional team with a clear leader. Elected leaders need not come from a specific department, but have leadership skills. This may sound naive. But in fact, a good leader has enough wisdom and curiosity to face and solve any major problems, which also shows his key ability: focusing on action rather than focusing too much on negative risks

this cross functional team can include third-party consultants or contractors, provided that they do not play any role in the final decision. A leader will never delegate anything strategic to a third-party solution provider. The worst thing a company can do to summarize and exchange research results, product information and field utilization experience in the field of oilfield chemicals is to assign such a leader: very smart but lack of leadership skills; Neither astute nor leadership style

this intermediate stage may be the most difficult to lead. This is because this stage lacks the strategy of connecting the deflector of the automatic feeding turntable in the next and final stage. In turn, it is very important. In terms of product performance, quality, reliability, aesthetics and even market share, a wrong decision will cause a high price

take the recent supply chain experiment as an example. In this test, the products that the company needs to label require an adhesive under the label. In many cases, the products to be labeled are made of metal, liquid or plastic. Since there is such a demand for only a few distributed goods, the team chose to ignore the fact that it is a bad solution to stick the adhesive only to an existing label. This will put the label in danger: the label may be knocked off at any time, thus disrupting the order of the yard and warehouse

at this stage, the 80:20 rule also applies. The implementation team must decide which standards account for 80% and what resources apply to 20% of these standards

implement the third stage: project management

the primary condition for success in this stage is leadership, but this stage is much more complex than the first and second stages. In the third stage, the key to solve the problem lies in the system and products

"system" means that any specific product is cross created by many process designs. Examples include engineering, aesthetics, marketing, shipping and containers, safety, and even warranty repairs in some cases. At this stage, leaders must change from a system project manager to an ordinary product manager, and have excellent integration skills. Once the right leader is appointed, the project can start

the purpose and goal must be very clear, and the purchase of key points must ensure their correctness

create new products

it is very important to regard the development of RFID identification products as creating a new product, rather than modifying the original product. This does not mean that the product identified by the final RFID is different from the external characteristics or actual functions of the original product, but that all aspects of the characteristics of all original products should be taken into account. If you don't hold this attitude, most people will oppose this change. At this stage, the attitude of "just adding RFID tags" will be a failed prescription. "Creating an electronic product" is the right attitude to success

strategic thinking

in the early stage of the implementation process, the implementation team has to answer a series of strategic questions. For example: will this electronic product be differentiated to your company? If the answer is no, you should consider setting an industry standard or cooperating directly with competitors to ensure the best supply of general components provided. 2 Quantity and cost after product equipment is in place. If the answer is yes or possible, it is necessary to obtain intellectual property (intellectual property). Patent applications must be timely, "non disclosure agreements" - NDAs (RFID radio frequency express note: non disclosure agreements) and contracts should clearly stipulate the ownership of intellectual property rights, and trade secrets must be observed from the first day of signing the agreement

another question that must be considered: at which stage of the whole product life cycle will you benefit from the products identified by this RFD? If only customers can benefit from new products, the relevant specifications adopted must be different: different from those that can benefit from the whole process of product production and destruction

finally, success depends on ensuring the right leadership in the right situation

you may ask: Why are you so passive as a third-party provider? Because most third-party solution providers do not have enough investment or committed process. This is not to say that a team with 98% of its members being third-party providers is not ideal. It may also be a perfect choice, as long as the balance between leadership and strategic planning is entrusted to the company

reprinted from: RFID radio frequency express Li Juan

Copyright © 2011 JIN SHI